You really need a Conversational Case™ for your idea. What’s that? It’s a simple tool I developed that will help you develop a short summary of not only what your idea is, but why it’s important. 

It will help you address many of the questions you’re facing right now, like: 

• I know my idea is the right idea, but how do I get other people to know my idea is the right idea (How do I explain to speaker bureaus? How to develop the right one-sheet? How can I develop virtual offerings?)
• How can I adapt the powerful message that worked well in the past and make it relevant for the questions people are asking right now? 
• How can I articulate my idea in a way that is both understandable and desirable?.