You’re passionate about your big idea. Now you need to persuade someone else it’s the right idea for them — and more often than not, that requires content. No matter what form it takes — website copy, marketing materials, a presentation to stakeholders, a talk, or a book — it’s up to you to figure out how to use that content to get someone to first understand, and then agree with, the case you’re making for a new action or a change in behavior.
What you'll get:
- How you should organize and outline your content
- How to anticipate and overcome objections
- How to keep your audience interested and engaged
- How to use the proprietary Talk Block Outline™ to test focus and flow and to brainstorm supporting data, concepts, stories, and exercises
Purchase includes all resources, link to live webinar, and recording of webinar after the event.