The only self-paced online course that shows you how to design your own message, and build your own core story, all with the simple 6-step Red Thread method. 

Course Outline: 

Welcome

• Lesson 1: How Do We Make Our Ideas Make Sense?

• Lesson 2: Why Story?

• Lesson 3: The Origin Of The Red Thread

• Lesson 4: Elements Of The Red Thread

• Lesson 5: How This Course Is Structured

• Lesson 6: Case Studies

Phase 1: CONTEXT

• Introduction To Phase 1: Context

• Lesson 1: Articulate Your Idea

• Lesson 2: Choose Your Application

• Lesson 3: Choose Your Audience

• Lesson 4: Define The Outcome

• Phase 1: Context Feedback

Phase 2: COMPONENTS

• 1: The Goal
• Lesson 1: Understand The Goal Statement
• Lesson 2: Identify Your Audience’s Questions
• Lesson 3: Choose The Right Question To Answer
• Lesson 4: Draft Your Goal Statement
• Lesson 5: Finalize Your Goal Statement
• 2. The Problem
• Lesson 1: Understand The Problem Statement
• Lesson 2: Build Your Problem Statement Part 1
• Lesson 3: Build Your Problem Statement Part 2
• Lesson 4: Build Your Problem Statement Part 3
• Lesson 5: Refine The Problem Pair
• Lesson 6: Write The Problem Statement
• Lesson 7: Finalize The Problem Statement
• Lesson 8: Create Full And Fast Versions
• 3. The Problem Principle
• Lesson 1: Understand The Problem Principle
• Lesson 2: Find The Problem Principle Part 1
• Lesson 3: Find The Problem Principle Part 2
• Lesson 4: Write The Problem Principle
• Lesson 5: Finalize The Problem Principle
• 4. The Truth
• Lesson 1: Understanding The Truth Statement
• Lesson 2: Method 1: The Five Whys
• Lesson 3: Method 2: Message Math
• Lesson 4: Method 3: Use Science!
• Lesson 5: Method 4: Use Axioms, Idioms, Quotes And Proverbs
• Lesson 6: Method 5: Use The Conclusions Of Published Research
• Lesson 7: Write The Truth Statement
• Lesson 8: Finalize The Truth Statement
• 5. The Change
• Lesson 1: Understand The Change Statement
• Lesson 2: Build The Change Statement
• Lesson 3: Write The Change Statement
• Lesson 4: Finalize The Change Statement
• 6. The Actions
• Lesson 1: Understand The Actions
• Lesson 2: Brainstorm The Actions (Process)
• Lesson 3: Brainstorm The Actions (Components)
• Lesson 4: Brainstorm The Actions (Criteria)
• Lesson 5: Brainstorm The Actions (Category)
• Lesson 6: Choose And Refine Your Actions
• Lesson 7: Write Your Actions
• Lesson 8: Finalize Your Actions
• 7. The Goal Revisited
• Lesson 1: Understand The Goal Revisited
• Lesson 2: Build The Goal Revisited
• Lesson 3: Write The Goal Revisited
• Lesson 4: Finalize The Goal Revisited
• Phase 2: Components Feedback

Phase 3: COMBINATIONS

• 1. The Storyline
• Lesson 1: Understand The Red Thread Storyline
• Lesson 2: How To Write The Red Thread Storyline
• Lesson 3: Finalize The Red Thread Storyline
• 2. The Throughline
• Lesson 1: Understand The Red Thread Throughline
• Lesson 2: How To Write The Red Thread Throughline
• Lesson 3: Finalize The Red Thread Throughline
• 3. Putting It All Together
• Lesson 1: Proverb It!
• Lesson 2: Tenses and Versions
• Lesson 3: Create Your Primer Deck!
• 4. Adapting Your Red Thread
• Lesson 1: Why Adapt Your Red Thread
• Lesson 2: How To Adapt Your Red Thread For Different Levels Of Audience Awareness
• Lesson 3: How To Adapt Your Red Thread For A New Audience
• The Wrap Up
• Congratulations, You Did It!
• Phase 3: Combinations Feedback